Elon Musk says

“Some people don't like change, but you need to embrace change if the alternative is disaster.”

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“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”

“We are stubborn on vision. We are flexible on details.”

“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.”

“We need big failures in order to move the needle. If we don’t, we’re not swinging enough. You really should be swinging hard, and you will fail, but that’s okay.”

“Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“We are comfortable planting seeds and waiting for them to grow into trees.”

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

“To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.”

“Any road followed precisely to its end leads precisely nowhere. Climb the mountain just a little bit to test that it's a mountain. From the top of the mountain, you cannot see the mountain.”