Quotes on Experimenting

Running experiments is key to success. Learn how to run experiments successfully by reading quotes from the most successful leaders and CEOs around the world. Many leaders such as Elon Musk placed Experimenting at the heart of their engineering departments.

“If you only do things where you know the answer in advance, your company goes away.”

“To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.”

“We Are What We Choose”

“What's very dangerous is not to evolve”

“AWS is customer obsessed, inventive and experimental, long-term oriented, and cares deeply about operational excellence.”

“”You’ve worn me down” is an awful decision-making process. It’s slow and de-energizing. Go for quick escalation instead – it’s better.”

“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.”

“In the end, we are our choices.”

“What’s dangerous is not to evolve.”

“It's not an experiment if you know it's going to work.”

“The death knell for any enterprise is to glorify the past -- no matter how good it was.”

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”

“Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”