Share-ready quotes from Jason Fried

Jason Fried is the founder of 37signals, the development company known for Basecamp & HEY. DHH and Jason Fried are close business partners.

“If you love testing, you should love shipping even more. It's the test of all tests.”

“Err on the side of do. The tendency to put off, push away, or otherwise delay is strong. No. Act and move on. And act again if you have to — most decisions are temporary, anyway.”

“Expectations are the enemy here — they limit the number of great landing spots, and make the idealized one impossibly hard. Relax your expectations, and hundreds of positive possibilities open up.”

“Don't try to run a business, just run a business.”

“I don't think about ROI, I think about ROE (Return on Effort). When too much effort is spent on something small and inconsequential, it offends my sensibilities far more than too much money spent on something that wasn't worth it.”