How to optimize your Instagram bio-link, including tools [recently updated]

21 Jul, 2022

It is relatively easy to add a bio link on social media platforms, such as Facebook and Twitter. However, users often get confused regarding their bio link on Instagram.

Why is that so?

Unlike LinkedIn and Twitter, Instagram doesn't provide its users with a lot of space to add branded hashtags and links to their website or other social profile handles.

Instagram limits its users to a single bio link only. But you can get most out of this bio link. So, let's get started.

How to add a link to your Instagram bio?

This process is quite simple. Follow the steps mentioned below, and you will be able to add a link to your Instagram bio.

  1. Open your Instagram app on mobile.

  2. Navigate towards your profile section by tapping the icon mentioned in the bottom right corner.

    How to add a link to your Instagram (Step 2): Navigate to your IG profile

  3. Click on the "Edit Profile"-button mentioned on the top of your screen.

    How to add a link to your Instagram (Step 3): Click on "Edit Profile".

  4. Write a description ranging from 100 to 150 characters and optimize it with two or three hashtags related to your niche.

    How to add a link to your Instagram (Step 4): Write your IG profile text with hashtags

  5. Above the description tab, you will see a space to add your website. Here, enter your website link or any other one. After that, click on the tick mark located at the top right corner to save the changes accordingly.

    How to add a link to your Instagram (Step 5): Add the profile link

This is how you can add a bio link to your Instagram account through your mobile phone.

8 best tools to optimize your Instagram bio link

Do you want to get rid of changing your Instagram bio link constantly? Do you want to know how to make the most from your link?

The platform only provides users with a single link placed in the bio. That's why most users add "link in bio" in their captions because they can't add links directly in their posts.

For example, being a marketer, you have to promote your products through your social media handles. But for Instagram, what would you do?

Of course, the last option you have is to change your bio link, but we all know that this process isn't reliable at all. You need a better solution.

Luckily, many different tools can optimize your Instagram bio link in different ways. Now, we're going to discuss the eight best link in bio tools to dominate your Instagram bio link.

These tools help you to link all of your important pages to a single page.

Let's move towards our list of tools.


The first tool on our list is Linktree. Linktree is a freemium tool. With the free version, you are allowed to create a landing page with unlimited links. Linktree provides you with nine themes, and you can select any one from those for your bio link page.

Other than that, you can also get real-time insights and how many times users clicked on your link.

In the free version, your bio link page will display Linktree's logo; to get rid of that, you have to upgrade to the premium version that costs you $6 per month. You can also schedule links with this tool. Also, you can customize your page, buttons, fonts, etc.

The second tool on our list is that is an advanced Instagram bio link tool offered by Later.

With this tool, you can recreate your Instagram profile on your landing page. Hence, you can add separate links for each of your posts.

With, you can add links to your feed. A total of 5 links are allowed per post. You can also schedule links with this tool.

This tool doesn't allow you to create unlimited links, and you can only add a single link to your page. The rest of the links should be attached with the posts. However, if you run multiple pages, you can only add 2 Instagram accounts.


Woorise is another tool that allows you to create a bio link landing page. The tool optimizes your landing page, where you can add links to the sites you want your audience to visit.

These links could be anything such as your website, your online store, your blog, or any of your social media handles. Another unique feature offered by this tool is that it automatically displays your Woorise campaigns in list or grid format.

With this tool, you can:

  • Add unlimited links
  • Use the easy drag and drop builder.
  • Showcase your latest woorise campaigns
  • Easily embed videos.


Znaplink is a newly released tool that is still in its beta version. I have been using this tool for quite a long time, and it gives substantial competition to other tools out there.

This tool is freemium. But in the free version, you'll get all the features offered in the pro version of some means.

If you want to target a larger audience, you can use Znaplink. Here are some features offered by the free version:

  • Unlimited Projects/Landing Pages, Unlimited Biolink Pages
  • Additional Global Domains, Custom Back-half
  • Deep linking, No Ads
  • Removable branding
  • In-depth Statistics
  • Custom Backgrounds
  • Verified Checkmark
  • Links Scheduling
  • SEO Features
  • UTM Parameters
  • Social links
  • Extra Fonts
  • Leap link

The full version of this tool is scheduled to release in March.

Milkshake App

With the Milkshake app, you can create a simple Instagram landing page. After completing your Instagram website, you have to link it in your Instagram bio.

You are allowed to share all of your links, branded content, and products on your Milkshake website.

This website is specially designed for the Instagram mobile app, and the tool uses a card system to help users scroll through your content, the same way used in Instagram stories.

Milkshake is a free app. You can also add a buy button that redirects your customers to a PayPal purchase page.


Shorby is a famous social media landing page creator that helps you create a page to display all of your social media links. You can also build 5 to 250 smart pages, but it depends on the plan you are using.

With this tool, you can create customized pages with short links and detailed insights.

However, the app is freemium, and there are different pro and agency plans available for this app. The prices start from $12 a month and then rise to $24 and then $82 per month.

Tap Bio

With Tap Bio, you can create a branded mini website for all of your important links. Just like Milkshake, this app also uses cards to showcase your links, products, etc.

You can share multiple links as well as you can also add a call-to-action message. However, Tap Bio is a freemium app, but the free version is quite limited. You can only use one profile and one card accompanied by a unique link.

The Website offers different plans. The silver plan costs you $5 per month and gives you access to three cards and link stats. With the gold plan, you can access unlimited cards and links for a total of $12 per month.

Feed Link

FeedLink is an Instagram bio tool developed by EmbedSocial. With this tool, you can generate a custom URL, and hence you can easily create a clickable Instagram landing page.

FeedLink is a bit different from other tools that I listed above. It creates a feed from your Instagram posts; hence whenever you upload a new post, it will show at the top of your Feed Link page.

This tool is highly recommended for eCommerce store owners and retailers because it helps create a shoppable feed, making it easy for customers to buy from your site.


Can you add links in the Instagram bio?

Yes, you can do that, but users you can add only one link to your bio. So make it count!

Adding a link is optional. Users are allowed to choose whatever they want to add (as long as you hold up the Terms and Conditions of Instagram).

When a user says, "link in bio", what does that mean?

As Instagram does not allow adding links in posts, that is why users add a "link in bio" call so that their followers can go and navigate through the bio link.

Does Instagram allow links?

Yes, Instagram allows all users to add a link in their bio. You can add links to stories after your page hits 10,000 followers. Before that, you have to use your bio link that is undoubtedly the key to your Instagram marketing.