Elon Musk says

“You should take the approach that you’re wrong. Your goal is to be less wrong.”

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“The death knell for any enterprise is to glorify the past -- no matter how good it was.”

“AWS is customer obsessed, inventive and experimental, long-term oriented, and cares deeply about operational excellence.”

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.”

“Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.”

“A company shouldn’t get addicted to being shiny, because shiny doesn’t last.”

“The single best way to develop leaders... is to take people out of their safe environment and away from the people they know, and throw them into a new arena they know little about. Way over their head, preferably. In fact, the more demanding their challenges, the more pressure and risk they face, the more likely a dynamic leader will emerge.”

“We need big failures in order to move the needle. If we don’t, we’re not swinging enough. You really should be swinging hard, and you will fail, but that’s okay.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”