Derek Sivers says

“Answering people’s questions was taking up all of my time. So I quit.”

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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

“We don’t raise the prices, because we believe — and we have to take this as an article of faith – that by keeping our prices very, very low, we earn trust with customers over time.”

“E-mail has some magical ability to turn off the politeness gene in a human being.”

“what’s good for customers is good for shareholders.”

“If you’re long-term oriented, customer interests and shareholder interests are aligned.”

“Until July, Amazon.com had been primarily built on two pillars of customer experience: selection and convenience. In July, as I already discussed, we added a third customer experience pillar: relentlessly lowering prices. You should know that our commitment to the first two pillars remains as strong as ever.”

“Many companies describe themselves as customer-focused, but few walk the walk. Most big technology companies are competitor focused.”

“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.”

“Your most unhappy customers are your greatest source of learning.”

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

“Start With the Customer and Work Backward”

“AWS is customer obsessed, inventive and experimental, long-term oriented, and cares deeply about operational excellence.”

“We see our customers as invited guests to a party and we are the hosts.”

“The quality of customer experience a partner delivers is the single most important criteria in our selection process—we simply won’t build a partnership with any company that does not share our passion for serving customers.”

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”