Jason Fried says
“I don't think about ROI, I think about ROE (Return on Effort). When too much effort is spent on something small and inconsequential, it offends my sensibilities far more than too much money spent on something that wasn't worth it.”
“We are comfortable planting seeds and waiting for them to grow into trees.”
“For we know that our patchwork heritage is a strength, not a weakness.”
“Humanity is at a crossroads. We can continue down the current path of greed, consumerism, oligarchy, poverty, war, racism, and environmental degradation. Or we can lead the world in moving in a very different direction.”
“The death knell for any enterprise is to glorify the past -- no matter how good it was.”
“Remember that reputation and integrity are your most valuable assets—and can be lost in a heartbeat.”
“We Are What We Choose”
“We can't be in survival mode. We have to be in growth mode.”
“The single best way to develop leaders... is to take people out of their safe environment and away from the people they know, and throw them into a new arena they know little about. Way over their head, preferably. In fact, the more demanding their challenges, the more pressure and risk they face, the more likely a dynamic leader will emerge.”
“Change is never easy, but always possible.”
“No business can continue to shrink. That can only go on for so long before irrelevancy sets in.”