Elon Musk says

“No, I don't ever give up. I'd have to be dead or completely incapacitated”

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“We can't be in survival mode. We have to be in growth mode.”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“Humanity is at a crossroads. We can continue down the current path of greed, consumerism, oligarchy, poverty, war, racism, and environmental degradation. Or we can lead the world in moving in a very different direction.”

“A company shouldn’t get addicted to being shiny, because shiny doesn’t last.”

“Maintain a firm grasp of the obvious at all times.”

“No business can continue to shrink. That can only go on for so long before irrelevancy sets in.”