Elon Musk says

“I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.”

More from Elon Musk

“Mark my words, AI is far more dangerous than nukes… Why do we have no regulatory oversight?”

“When I was a little kid, I was really scared of the dark. But then I came to understand, dark just means the absence of photons in the visible wavelength--400 to 700 nanometers. Then I thought, well, it's really silly to be afraid of a lack of photons. Then I wasn't afraid of the dark anymore after that.”

“Constantly seek criticism. A well thought out critique of whatever you’re doing is as valuable as gold.”

“If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it's not.”

“It's OK to have your eggs in one basket as long as you control what happens to that basket.”

“Being an entrepreneur is like eating glass and staring into the abyss of death.”

“It is possible for ordinary people to choose to be extraordinary.”

“Every person in your company is a vector. Your progress is determined by the sum of all vectors.”

“I wonder how many dead one-planet civilizations are out there in the cosmos that never made it to the other planet and ultimately extinguished themselves or were destroyed by external factors. Probably a few.”

“I came to the conclusion that we should aspire to increase the scope and scale of human consciousness in order to better understand what questions to ask. Really, the only thing tht makes sense is to strive for greater collective enlightenment.”