Elon Musk says

“If something is important enough, you do it even if the odds aren't in your favor.”

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“The death knell for any enterprise is to glorify the past -- no matter how good it was.”

“What's very dangerous is not to evolve”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“AWS is customer obsessed, inventive and experimental, long-term oriented, and cares deeply about operational excellence.”

“Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.”

“Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.”

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

“It's not an experiment if you know it's going to work.”

“To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.”

“In the end, we are our choices.”

“If you only do things where you know the answer in advance, your company goes away.”

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”